What brands do you associate with?

I don’t understand the hype around brands like Ray-Ban (for spectacles) or Coach (for luggage, handbags, wallets, clothing, and accessories).
While window shopping for these famous brands, it seems like the money spent on them could be better used for charity, but instead, it’s spent on luxury items due to advertisements that push their sales in malls.
These brands might make you feel good for a while, but eventually, they become just another normal possession.
So, what’s so special about brands like Gucci or Coach? Where do their raw materials come from? What do they showcase on fashion runways in France that makes these brands so revered?
Why are these brands priced so far beyond what most people can afford?
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